Monish Vora
GA4 & GTM Implementation

GA4 & GTM implementation your ads — and CFO — can trust

Audit, fix, and implement properly — so every event, conversion, and dollar of ad spend is attributable. No fluff, just reliable tracking and clear dashboards.

✓ Audit & cleanup ✓ Events & conversions ✓ E-commerce & consent mode ✓ Cross-domain tracking
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Why It Matters

Outcomes You Can Expect

Accurate data foundation

Set a clean foundation and remove data doubt. Your team sees the truth, your bids optimize, and leadership trusts the dashboard.

  • Accurate events & conversions (no duplicates, no misses)
  • Clear ROAS/CPA with Ads linking & enhanced conversions
  • Proper attribution with UTM governance & cross-domain
  • Faster reporting via Looker Studio dashboards

Implementation quality

GTM built like production code — clear naming, versioning, comments, and tests you can follow.

  • Namespaced tags, triggers, and variables
  • Test & publish workflow with debug notes
  • Least-privilege access & approvals

Governance & privacy

Consent Mode v2 & regional controls. Documented data flows, retention, and exclusions.

  • Consent signals mapped to tag behaviour
  • Internal traffic & referral exclusions
  • Data retention & signals guidelines
Scope

What We Implement

In Google Analytics 4

  • Foundation Property, data streams, enhanced measurement, currency, time zone
  • Events Custom events & parameters for CTAs, forms, media, downloads, logins
  • Conversions Business-aligned conversions with thresholds & deduplication
  • E-commerce View item → add to cart → checkout → purchase (GA4 schemas)
  • Attribution UTM taxonomy, channel grouping, Ads linking & imports
  • Audiences Remarketing audiences (cart abandoners, high-intent, LTV proxies)
  • Cross-domain Journeys across marketing site, app, and payment gateway

In Google Tag Manager

  • Container New or refactor; environments; versioned releases
  • Tags GA4 config & events, Google Ads, LinkedIn, Meta, Microsoft Ads
  • Triggers Forms (native & AJAX), element clicks, timers, scroll, visibility
  • Variables CSS selectors, DOM reads, data layer, regex maps, URL parsers
  • Consent Google Consent Mode (v2), region mapping, default-denied logic
  • QA DebugView, preview mode, test plans, rollback points
Process

Proven 5-Step Process

1 — Audit

Inventory GA4 & GTM, identify gaps, collisions, duplicates, consent state.

2 — Design

Event map, data layer spec, UTM taxonomy, conversion rules, governance.

3 — Implement

GTM container, GA4 events/conversions, cross-domain, consent mode.

4 — Validate

DebugView tests, checklist sign-off, sample data verification, documentation.

5 — Enable

Ads linking, audiences, dashboards, team training.

Plans & Pricing

Plans & Pricing

One-time implementation ranges. Enterprise or multi-brand setups are quoted after a short scoping call.

Starter · Audit & Quick Wins
Starter
$350 – $600 one-time
  • GA4 & GTM audit + cleanup
  • 3–5 quick-win events + 1–2 conversions
  • Referral & internal traffic exclusions
  • Basic Looker Studio dashboard
  • Recommendations report
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Pro · Growth & Campaigns
Pro
$900 – $1,400 one-time
  • Event mapping workshop (5–7 key actions)
  • GA4 conversion funnels + Ads linking & imports
  • Cross-domain tracking + remarketing audiences
  • Enhanced Looker Studio dashboard
  • UTM policy + team training (1 session)
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Professional · Advanced
Professional
$2,200+ custom scope
  • Full e-commerce schema & data layers
  • Consent Mode v2 + regional controls
  • User-ID, BigQuery export, server-side (optional)
  • Advanced dashboards (funnels, ROAS, LTV)
  • Reporting & optimization (first 3 months)
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Deliverables

Deliverables You Receive

What gets handed over

  • GA4 property configured + conversions marked
  • GTM container (namespaced, documented, versioned)
  • Event map & data layer spec (PDF/Doc)
  • UTM policy & channel grouping guidance
  • Consent & privacy configuration notes
  • Looker Studio dashboard (share link)
  • Training recording (Pro & Professional plans)

Timeline & access

  • Starter: 3–5 business days
  • Pro: 7–12 business days
  • Professional: 2–4 weeks
  • Editor access to GA4 & GTM; read access to Ads & Search Console
  • Collaboration via shared doc + optional weekly check-ins
FAQ

Frequently Asked Questions

Do you work on existing messy containers?
Yes. We refactor and document, or build fresh and migrate safely depending on the state of the existing container.
Can you track AJAX forms and SPAs?
Yes — via custom events and history change listeners with robust triggers that fire reliably without page reloads.
Do you support Shopify, WooCommerce, Webflow?
Yes. We follow GA4 e-commerce specs with platform-specific nuances for each. Most common platforms are supported out of the box.
How do you validate accuracy?
We use GA4 DebugView, GTM preview mode, network inspections, and structured test plans before any publishing. Nothing goes live untested.
Will this impact Core Web Vitals?
We load tags via GTM with consent awareness and avoid render-blocking assets. All implementations are built with CWV performance in mind.
Do you offer retainers after setup?
Yes — monthly reporting, event additions, experiment tagging, and governance. Retainers are available after any plan.
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